SHOPPING

Downtown Santa Barbara: the most beautiful downtown in America

Downtown Santa Barbara features world-class shopping, from major retailers to unique specialty shops and boutiques. Explore along outdoor paseos, beautifully landscaped plazas, and brick-lined sidewalks for a truly memorable shopping experience.

The world’s most passionate shoppers understand shopping isn’t about going to as many stores as you can and making as many purchases as possible. It’s about having a complete sensory experience, from the storefronts to displays and people you meet throughout your day. There’s a reason people find retail therapy, well, therapeutic.

Not unlike golf or hiking, high-end shopping is a masterpiece of sights and sounds. It’s the excitement of moving from venue to venue, the ecstasy of finding the perfect item, and the satisfaction of a deliciously energizing lunch along the way. Downtown Santa Barbara offers fun and familiar events perfectly pieced together with surprising new experiences.