Downtown Santa Barbara… The Most Beautiful Downtown in America.
Downtown Santa Barbara features world-class shopping, from major retailers to unique local specialty shops and boutiques. Explore along outdoor paseos, beautifully landscaped plazas, and brick-lined sidewalks for a truly memorable shopping experience.
The world’s most passionate shoppers understand something non-shoppers don’t: shopping isn’t about going into as many stores as you can and making as many purchases as financially possible. It’s about having a complete sensory experience. There’s a reason people find retail therapy, well, therapeutic.
Not unlike destination golf or destination hiking, high-end shopping is a masterpiece of sights, sounds, and scents. It’s the excitement of moving from venue to venue, the ecstasy of finding the perfect item, and the satisfaction of a deliciously energizing lunch. Downtown Santa Barbara offers fun and familiar events jumbled with surprising and new experiences.